Quanzhou International Competition sprint shoe brand 361 ° contract A1
Following Peak InterContinental fates got tied to basketball, 361 ° and the A1 Grand Prix has recently established a strategic partnership, Quanzhou Shoes Brand Competition launched to the international sports sprint.
Nearly a thousand million won “designated Clothing ”
Learned, 361 ° A1 Team China strategic partnership contract period of 3 years to become the final A1 Team China car designated clothing, nearly 10 million yuan every year sponsorship. According to 361 °
Marketing Director of the Friends group introduced the summer, the significance of this sponsorship is completely beyond the co-operation itself, it is more important is the spirit into the world of sports in China.
Nike grab Li Ning Consumers Sprint for Quanzhou International Sports shoe brand competition, Heino Intelligence Wei Jie, chief consultant of that as sort of the international top A1 race car, in a foreign country for sports fans and the fans favorite, more and more enthusiasm by domestic and respected high-end groups, and this part of the group may be NIKE, Li Ning and other consumer brands. 361 ° through the channels of communication, can enhance brand awareness and the “gold content” may want this close to the high-end consumer groups, and to divide part of the international brand market.
Wei Jie of that with the continuous growth of the domestic sports brand maturity, the brand Sports Marketing More and more attention. Last year, sponsored by National Games Xtep, Anta sponsors CBA, seven wolves sponsorship Real China Tour, are the value of Chinese sports fans group is large, full of passion, the future market growth rates are high.
He said, consumer groups, car enthusiasts and strong, strong buy, “gold content” high. With the economic development, so a group of wealthy, aristocratic more and more, although the understanding of different consumer groups, the brand is different, but both like entertainment or sports, they are stylish, high-end, international the pursuit of things, there are many common??? a common feature of this group is high income, strong purchasing power, chasing fashion, brand and other high-end consumer. Therefore, race car sponsorship, the target groups and sports brand positioning of the future consumers are not inconsistent.
Fashion industry is also racing sponsorship
Racing is not sponsored by top international sports brand patents.
Last year to Leisure Wear Main equipment for the market’s fight card Apparel , The sponsor of the premier international event another vehicle??? GT World Championship, to become its partner in China station.
This, the whole fight card Chairman Wang said, the top international racing to gain his full power, full of exciting charm, plays an important role in the fans. Enterprises with racing fashion, passion element, can enhance the brand’s influence and enhance the appeal of high-end groups.
Related Links A1 racing A1 racing known as “Motor Sport World Cup”, is the first world-class racing between countries. Other racing is largely “trial of strength between cars and trucks,” the team name more a vehicle manufacturer’s brand, and the charm lies in A1 car and the competitive nature of the State.
A1 car racing requires each participating country only formed a team that represents the country appeared in the troupe only allowed one car per team entry, the driver must have the nationality, the team also qualified for the state sponsor business, the between national teams to use the exact same car, its competitive nature is more obvious, is a pure Drive Technology race.
A1 World Championship Formula One car (2005? 2006) China’s final will be held March 31, 2006? April 2 to complete the circuit in Shanghai, ending war.