Promotional Leaflet Printing during a recession…
Most businesses rely on selling either a product or service. With all the doom and gloom you hear about on the news, no doubt most business owners are in a bit of panic right now. Since there are only a few businesses, which are recession proof, most other companies fall into one of three categories.
Category âAâ Those who are sitting tight, hanging onto to what current business that they have and hoping they can keep their heads down pay the overheads and ride out the recession. Category âBâ who are much worse off and in financial difficulty, having not saved for a rainy day, they desperate to plug all the holes in the boat but will inevitably close up shop in the next few months. However there is a third category âCâ, for those who are actively seeking new business. Of course they have to hang onto the current order book as tightly as possible, but they are being more pro-active than they have ever being in actively seeking out new customers and trying every possible new avenue possible.
These companies are the ones who if they position themselves properly will come through this period much stronger than they could have ever imagined.
How do they do this?, well by increasing their marketing and advertising budgets. The business world hasnât come to complete halt, everyone has to keen on trading with each other, so those companies who are increasing their brand awareness during this period will reap the benefits over the next 12 months.
It doesnât need to cost the earth either. The first step and one of the cheapest forms of advertising is direct mail or Leaflet Printing. For less than penny each you produce a 1000 full colour leaflets and start promoting your services. Obviously in order to contact new business then there are other costs involved if you decide to mail your promotion, but whatâs stopping you hand delivering your message. There are so many industrial estates full of your potential customers, it only takes a few hours to hand deliver 100âs of leaflets, so if your short of work at the moment then what could be more important than spending an afternoon getting your companyâs name in front of potential new customers.
They say that there is only on average a 3% chance of reply to your direct marketing campaign, but thatâs 30 possible new customers from printing just 1000 A5 Leaflets
Lets just say itâs only a 1% response, thatâs still 10 new customers who could bring you 10 times the amount of business, do you think its worth the gamble?
If you donât then your competitors will, can you afford to be out of the game? With business as tight as it is now, how do you know that your existing customers arenât already looking to cut their costs and replace you with a cheaper alternative, you canât really afford to just hang onto your existing business, youâll soon fall from a category âAâ company to a category âBâ because you can bet that some of your competitors arenât all sitting around waiting for you to start your next promotion.