Foreign beachhead cheap hostels local brand into a chain of card – medical bellyband manufacturer
 Recent days, 63 of economical chain hotel officially opened in Qingdao Jinjiang, Jinjiang chain size from the group reorganization to increase 4 times now, the total number of rooms from the Group’s reorganization of 1856 to 8445 , the network covers 23 provinces and cities nationwide. However, the International Hotel Group has taken the lead to China, landing domestic economic-type hotel market, so some of the prophets who began to call, with national brand of domestic economic-type hotel, and they should wake up as soon as possible, stick to and develop the growing domestic development of the market Economy Hotels blank area. So-called economic-type hotel, not blindly starting from the price of cheap hotels, but with international hospitality standards, providing limited services and the growing public demand for accommodation facilities. The current view, the demand from the tourism point of view or from the supply, cheap hotels in China will become the next hot tourist accommodation development will change the pattern of China’s hotel industry. International Hotel Group has taken the lead to see a harbinger of this pattern will change. February 2004, Accor’s first “Ibis” opened in Tianjin, and plans to set up the end of 2008 in China 50 Ibis hotels, but only through direct investment, expansion of direct management approach; in April, calls itself the world’s largest economy hotel chain in the United States, the Group “Speed 8″ (Supe r8) group settled in Beijing and plans to develop within five years, at least 55 stores to the program in October when they again raised to 68 the number of shop. Can be said that cheap hotel market, “Wolf” has already come, while the domestic market, “sheep” is not already wake up and see the crisis? Now it seems that only two major domestic economy hotel brand, “Jin Jiang Star” and “Home Inns” to see this crisis and accelerated its pace of expansion. Shanghai Jin Jiang Hotel Group, an economy hotel brand, “Jin Jiang Star” in the next 3 to 5 years, 200 up shop in the country and eventually reach 1,000, and plans to Southeast Asia as a breakthrough for global distribution. Plan from the shop, it seems that no domestic hotel group behind the Chinese Academy of Social Sciences Research Center of Tourism who still reminded that economic development can not be blind-type hotel Swift. First, the international development of economic-type hotel was once the fastest motels, and now in China, in terms of national ownership of private vehicles or from the highway network construction point of view, do not have the current peak of the U.S. development of motels conditions. Economy hotels in urban development, due to high real estate prices make the cost of such a huge commitment hotel unbearable. Second, the economic profitability of a limited type hotel monomer, more appropriate way to franchise expansion, therefore, highlight the brand and a sound business model that is able to expand its premise. The domestic brand just launched, is still exploring mode of operation and management, the development of institutional and human resources by many factors. In addition, most of the existing state-owned small and medium community hostels hotel, widespread lack of clarity of property rights, relationships and complex problems, transition, or join certain obstacles. Although the foreign “wolves” to, but does not necessarily scared. Experts point out that, after all, the current entry of foreign economical hotel is still tentative stage, not to the degree of large-scale layout Moreover, foreign brands also need to have a localization process, domestic economy hotel brand is still a grace period, China hotels the hotel industry must develop chain brand. Professor Dai Bin of Tourism pointed out that the hotel industry must pay attention to chain management. Only chain, enterprises can make large-scale, strong, can have market power. While the implementation of brand strategy, brand visibility through increased customer base, enhance competitiveness. Daibin Jiang stressed that the development of hotels, first of all should change their ideas. Some hotel owners, operators lack of brand awareness that the brand still does not make money; while others mistakenly believe that franchising is the Conversion Group, sold sovereignty; there’s that hotels overall profitability is not strong, the lack of enthusiasm. All of which hamper the economic chain hotel of rapid development, this situation must be changed.